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SHMILY Photography

On-Page Copy

SHMILY Photography reached out to me, asking to give their Maternity Photography on-page content a much-needed refresh. I was briefed to re-write the page's introduction and implement an FAQ extension down the bottom of the page, providing customers with as much information as possible about what to expect from a maternity photoshoot from SHMILY Photography. 

Prior to my content being on their website, SHMILY Photography ranked POS 43 in the search engine results page (SERP) for their primary keyword: 'maternity photography.' Three days after my content was uploaded to the page, they ranked at POS 3. At the time of writing this, SHMILY Photography is happily sitting at POS 2 in the SERP.

SHMILY Photography •

Maternity Photography Melbourne

1.What Week of Pregnancy Should I Do a Maternity Photoshoot? While you can most definitely be photographed at any stage of pregnancy, you want your photoshoot to show off you and your pregnant belly at its best. That’s why we recommend getting your maternity photography done at 30-34 weeks – or seven to eight months – into your pregnancy. This is the optimal window for pregnant women to capture their journey, as they can move freely and pose comfortably without experiencing fatigue or the photos